Coffee is traded in futures contracts as a commodity on markets like the New York Intercontinental Exchange (ICE). As one of the most widely traded commodities globally, its price constantly fluctuates according to international supply and demand. This system reflects global economics and investor speculations rather than the cost of production, so most producers are directly affected when the “C price” drops.

In recent years, coffee’s market price has been unusually low, so low in fact that it sits below the cost of production.

Coffee is the main source of income for millions of farmers in nearly 80 countries. The current system is threatening the livelihood of these communities since only a minority of them can sell to alternative coffee markets and earn a livable income. 

Agroindustrial suramerica’s ambition is to bring high quality Colombian coffee to the world through our sustainable model that rewards farmers appropriately for their work. Our business is built around the redesign of the traditional value chain into a direct, fully traceable process.

By removing the intermediaries involved in the traditional supply chain, Abira ensures full transparency for roasters and higher profitability for our Colombian producers. This system benefits coffee growers by bringing higher returns back to the community and allowing their families easier access to education, health care, food supply, and a higher standard of living. 
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